This past November, I created an immersive experience for LDA consumers, reimagining a nostalgic carnival memory with a unique twist. My entire idea behind this project was to represent Bacardí’s tagline, “Do What Moves You”, by bringing on talent of all kinds and showcasing what moves them as artists. Throughout this event, I held one of the largest attended fashion shows in Minnesota highlighting local artist, 037, followed by 8 B2B local DJ sets, an aerialist, fortune teller, fire dancer, balloon artist, and more creative touch points for consumers to walk through and experience the vast moving parts of our artistic community.